Brand Story and Persistence

Established in 2004 at Taichung, Taiwan. Adhering to the management philosophy of "Esteem, Service, Professionalism, Creativity", DINGTEA insist in bringing high-quality tea beverage to the customers. We persist in high standards and a commitment to professional quality and to present the most professional, exquisite and unique tea beverage culture.

Professional Tea Leaf Proportion - Optimizing the flavor of tea leaves, selecting the perfect tea leaf proportions, allowing tea and water within the shaker, producing the most aromatic presentation.

Selected Ingredients - The finest ripened fruits are catalyzed and honey-soaked, preserving the optimal aroma and flavor of the fruits. Using the French baking techniques, expertly blending ingredients such as fruits, vanilla and nuts, achieving a perfect fusion.

Professional Techniques - Both of aroma and flavor of natural sucrose, vanilla and nuts are conserved by using the unique techniques, and the aroma of sugar completely sealed in the fruit and sugar syrup. Shaking the blend tea with the full aroma of sugar to make cups of tea, then the DINGTEA turns out!

Franchise Advantages

The advantages of joining DINGTEA include benefiting from a strong brand presence and market recognition. With DINGTEA's years of success and unique product formulas, franchisees can quickly integrate into the market.

Five Core Competencies

Brand - Brand Exposure

• Store locations expanded to 138 cities and 11 countries worldwide.
• Leading market share in both Vietnam and the United States.
• Actively participating in charitable activities to enhance the brand’s favorability in society.

Marketing - Powerful Marketing Team

• Professional and experienced design team specializing in creating promotional materials, advertisements, and posters for new product campaigns.
• Brand leadership and immediate awareness of market changes. Following the trends of the times, the product development team is actively researching and developing new products.

Product - Food Safety and Quality Certification

• Received Belgium iTQi international Product Awards in 2020-2023
• Internationally renowned chefs and master sommeliers acclaim DINGTEA brand products.
• Established a laboratory and food control system.
• Passed SGS 231 items inspections. HACCP Certification Awarded.
• HALAL Certification Awarded.

Pricing - Discounts and Affordable Pricing

• Clear brand positioning, targeting the middle to high level tea beverage market.
• Franchise costs and competitive pricing make it easy to get into the consumer market.
• Single-store franchising, startup business is affordable.

Operational - International Operational Efficiency

• Comprehensive Supplier Management.
• Extensive International Logistics Experience.

Global Presence

Store locations expanded to 138 cities and 11 countries worldwide!
Taiwan, Malaysia, Indonesia, Vietnam, Canada, United States, United Kingdom, Poland, Germany, France, Finland.

Global sales of 23 million cups annually.

Cup stacking reaches a height equivalent to 700 Jade Mountain.

◎ Munich, Germany: 600 cups sold per day, setting a record for the highest single-day revenue. EUR$3,060、NTD$103,200
◎ London, United Kingdom: 600 cups sold per day, setting a record for the highest single-day revenue. GBP$2,670、NTD$104,400

Franchise Services

DINGTEA offers comprehensive franchise services, covering everything from site selection, store design suggestions, and equipment confirmation to employee training. Our professional team will assist you in smoothly opening your store and provide operational guidance to ensure seamless operations. Additionally, we offer support in new product development and marketing strategies to help franchise stores maintain their competitive edge, attract more customers, and achieve steady growth.

Franchise Procedure

1. Initial Consultation
2. Franchise Application Form
3. Details & Discussion
4. Financial and Location Evaluation
5. Result of Approval
6. Payment & Agreement

Pre-Opening Preparations

1. Training Program
2. Store Design Review
3. Equipment Installation
4. Recruitment
5. Pre-Opening Inspection
6. Soft opening & Grand opening
7. Sustainable Operation

Training Instructions

1. Training Location: Taiwan, Taichung Education and Training Center
2. Personnel Requirements: 2 staffs
3. Training Duration: 7-10 days of training
4. Training Expenses: Training costs are covered in the franchise fee

Training Courses

＊ Management Costs and Profit analysis Inventory and Orders HR Management
＊ Skill Technical Guidance of Beverage Equipment Maintenance Materials Conservation
＊ Marketing Event Planning and Execution Customized posters and promotions Social Media Management

Franchise Conditions

Joining Condition

To join DINGTEA, you must have a passion for tea culture, align with the brand's values, and be willing to fully commit to managing and operating the business. Franchisees should have basic capital and be able to adhere to the brand's operational standards and guidelines to ensure consistent quality.

1. Above 20-years and with good credit.
2. Passionate about the beverage industry and agreed with the DINGTEA business philosophy.
3. Cooperate with headquarters' guidance and management.
4. Raw materials order placing from headquarters, to maintain the brand consistency and quality.
5. Space Requirements: 50 square meters.